Slide background

Our Team

Richard Balkcom



Rich has over 50 years of experience as an accomplished Financial Counselor with LPL Financial, Merrill Lynch, MetLife, Phoenix Home Life, New England Financial and Employee Benefit Counselor for telecommunication employees. He has provided counsel and planning services to universities, public schools, telecommunications and health care organizations among many clients through the years.

Rich is a resident of Trinity FL, has three children and two grandchildren. He especially enjoys spending time with his grandchildren and seeing them grow up. Rich is extremely active in community affairs and public service. He is co-founder of the Trinity Rotary Club and is driven to leave a lasting legacy for his family and the Trinity community.

Rich enjoys golf, baseball, and traveling.

Geoff Balkcom


Investment Advisor Representative



Geoff joined the family business straight out of the University of Central Florida in 2011 after graduating with a bachelor’s degree in general business. He supported BAI Financial during his college years, shadowing senior BAI team members both in the field and at the office. Since committing to BAI Financial full time in 2012, Geoff has obtained series 7, 66 and insurance and annuity licenses. Geoff’s passion and commitment is helping people with significant life decisions, and he is energized for the challenges that each household’s financial situation brings.

He is a huge sports fan, whether playing or watching and applies his strong will to win to his occupation. He resides in Trinity, FL with his wife Nicole and two children, William and Gabriella. He is very passionate and active in the local community. As a current Trinity Rotarian, Geoff is a frequent volunteer for local non-profits and charities. Geoff currently sits on two board of directors and serves on several committees for local organizations.

Series 7, 66 – Securities registrations held with LPL Financial
Life, Annuities, and Health

Rick Balkcom

IT Director


Rick has provided Information/Technology and Operations support to BAI Financial since 2012. He has eleven years of experience in the wireless and electronics industry in management and sales positions at RadioShack, Sprint, Target Mobile and Verizon.  He is a graduate of the University of Central Florida with a Bachelor of Science in Business Administration and Marketing. Rick was a member of the Air Force JROTC program at River Ridge High School all four years where he earned the rank of Lt. Colonel and served as the Deputy Group Commander for the program in his senior year.

Football, baseball, golf and electronics are his passions, and he loves traveling abroad with his family.  He resides in Lutz, FL.

Pedey Balkcom

Chief Dog Officer

phone photos 109

Pedey happily joined BAI Financial in February 2014 from the Sarasota County Humane Society. Pedey is thrilled and energized (all the time) to assist you in reaching your life and financial goals. He frequently visits the office and is a very hard worker as long as he is rewarded with treats. Pedey loves car rides and meeting new friends on long walks in the neighborhood.

In Memory of…

Judith Huskey Balkcom



Judith joined BAI Financial in August 2013 as the VP of Marketing.  From 1990 to 2013 Judith was the General Manager of Tanger Factory Outlets in Sevierville, TN where she was responsible for marketing, community relations, tenant coordination and management of over 100 stores.  She graduated from Lincoln Memorial University in Harrogate, TN with a degree in Psychology and Sociology and owned a boutique dress shop for 12 years called Another Me.

Judy passed away at 76 years old on July 8, 2022. She is missed dearly. Judy is survived by her son Tyler and his wife Rachel, and her three grandchildren; Jack, Will and Craig that she shared with Rich.

Securities and Advisory services offered through LPL Financial, a Registered Investment Advisor.

Member FINRA & SIPC.

Geoff Balkcom may only discuss and/or transact securities with residents of the following states: CO, DE, FL, GA, MA, NC, NJ, NM, NY, PA, RI, TN and VT